"Rowden creates the justification for every branding decision you have ever made or will ever make."
Marketing (magazine)
"For those serious about addressing their organisations identity and making it an asset that adds real value, Rowden has delivered another comprehensive and compelling book that will get you thinking and guide you through all the issues involved in integrating and implementing an identity."
The Chartered Institute of Marketing
Both books are generally available on Amazon, or you can order direct from the publisher and enjoy an online discount
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