"What is identity?

Ultimately, all identity is a lie. This is because identity is a mask you choose to wear; or it is a mask you choose to see. As such, it appears as a fixed image within an otherwise moving world.

That is not to say that an identity should not attempt to be truthful. It is an acknowledgement that people and organisations are in a permanent state of change, and the image they wish to project may be at variance with the truth of where they are today. Indeed, their image may be the intention of what they want to be or how they wish to be seen. Truly effective identity manages this ‘reality gap’, promoting a set of deliberate messages and providing sufficient flexibility for the identity to grow with the individual or organisation’s growth."

Reviews:

"Rowden creates the justification for every branding decision you have ever made or will ever make."
Marketing (the magazine)

"For those serious about addressing their organisation’s identity and making it an asset that adds real value, Rowden has delivered another comprehensive and compelling book that will get you thinking and guide you through all the issues involved in integrating and implementing an identity."
The Chartered Institute of Marketing
I have three volumes of poetry published, 'King of Kings', 'Prayer of The Grandees' and 'The Roaming Poet.'

If you're brave enough, visit: The Roaming Poet.
My experience as a designer and art director:
25 years of Design — available on request.
I am currently writing a novel, the hardest thing I have ever written, perhaps more difficult because it is based on a true story and has involved all manner of research both in the UK and Australia. 2010 makes this my third year of dedicated work. I hope to be able to confirm publishing details at some point during this year.