The art of identity

What is identity?

'Ultimately, all identity is a lie. This is because identity is a mask you choose to wear; or it is a mask you choose to see. As such, it appears as a fixed image within an otherwise moving world.'

The Art of Identity was first published in 2000 by Gower Publishing. It has subsequently been translated and published in several languages worldwide.

'This book redefines
corporate identity.'
Economic Outlook & Business Review

'Inspirational, yet practical. This book is for any strategic thinker who takes the opposition seriously.'
Rachel Studd, UMIST

'... an insight into the creation, management and measurement of an identity.'
Marketing [magazine]

'Why the right identity can transform an organisation.'
Design Week [magazine]

'Food for thought for those who think a one word noun in lower case will do the job.'
Design Week [magazine]

'Written in a style which exudes original thought.'
Bernard Auxenfans, COO, Monsanto

'Opens up new perspectives for creating, managing and analysing the value of an identity and image, and shows how a clear and relevant identity can transform an institution.'
European Financial Management & Marketing Association

'Deeply thought-provoking, spanning the creative and business-strategic elements of corporate identity.'
Quality World [magazine]

'... presents several potent management tools which help enable managers to define the fundamental qualities of their organisation'
Engineering Designer [magazine]

'A profound insight.'
La Doc Management, France