Identity

And how to transform an organisation's performance through a carefully planned visual identity

If you've ever wondered if there is a direct link between a company's presentation – how it dresses its identity – and the so-called 'bottom-line' then this book takes you there. It's 'deep', but then any adventure that stands out from the ground begins from a deeper – or put it this way, very different – footing.

This book started life as a revised edition of The Art of Identity, but expanded significantly beyond the first edition, to the point where it seemed sensible to publish it under a different title – hence, 'Identity'.

Like the first book this edition has been translated and published in several languages worldwide.

'Rowden creates the justification for every branding decision you have ever made or will ever make.'
Marketing [the magazine]

'For those serious about addressing their organisation's identity and making it an asset that adds real value, Rowden has delivered another comprehensive and compelling book that will get you thinking and guide you through all the issues involved in integrating and implementing an identity.'
The Chartered Institute of Marketing